The Vendange Gang Wine Branding and Visual Identity

William Boulay crafts a casual wine branding identity for The Vendange Gang, using playful hand typography and screenprints.

French designer William Boulay developed the brand look for The Vendange Gang, a fun wine group. The project skips corporate wine codes and old estate logos. Instead, the branding leans into hand drawings and clean hand text. A line drawing of clinking wine glasses forms the main brand emblem, paired with casual hand phrases. Deep wine maroon and crisp crimson red dominate the color set. This matches the relaxed spirit of harvest season. The clean design style gives the work cool spirit and clear warmth. Simple grid lines frame each graphic element with clean balance.

Handcrafted Graphics and Natural Wine Branding

The print set links casual clothing items with custom wine bottle labels. Bottle labels feature thick paper stock printed with the central toast drawing and bold script lines like "Partners in Wine." Screenprinted cotton t-shirts display back graphic layouts with phrases such as "Harvest, Laugh, Sip, Repeat." Red page layouts feature playful slogans including "more vino, less depresso" alongside warm sun shadows. The relaxed branding system translates effortlessly across clothing and packaging. Clear type spacing keeps each text line easy to read in use.

The project shows how informal graphic design brings new life to classic wine goods. By linking hand drawings, screenprinted apparel, and bold wine labels, the designer builds a cohesive brand presence. The work shows how targeted branding elements connect with young audiences while celebrating shared wine work. Neat type placement keeps every piece clear in use. Each design choice reflects clear focus and quiet strength. To view full project details and packaging proofs, visit the William Boulay portfolio.