Supple Studio gave Somer Valley Brewing a farm-made identity: an evolved logo, tractor-wheel textures, and witty farmyard illustrations.

Somer Valley is not a typical craft brewery. On its Somerset farm it grows its own barley, malts it a few miles down the road in Warminster, and draws its water from its own borehole. Supple Studio's answer was to make the brand the way the beer gets made: on the farm. With writer Jim K Davies, the Bath studio built the identity on the line "From our land, to your hand", then produced the assets in the farmyard itself. Illustrator Simon Spilsbury joined to print, rub and ink everything from hay bales to fence posts, and the farm's owner drove his tractor over a strip of paper with inked-up wheels. The result has soil under its fingernails: rough, generous, and impossible to fake.

Somer Valley Brewing logo evolution: the original literal landscape mark beside Supple Studio's simplified abstract badgeThe Somer Valley Brewing color palette, sampled from the farm, from Cornflower blue to Charcoal and Full-fat creamMaking the brand on the farm: fence-post rubbings and a tractor-wheel print

Somer Valley Brewing: an identity made on the farm

The logo keeps its circular badge but trades a literal landscape for something more abstract: stacked bands of sun, field and furrow that read as a valley and tilled soil at once. The arched "Somer Valley Brewing" lettering stays, set in a sturdy rounded sans that holds up at pint-glass scale. Around the badge, the system plays tidy geometry against loose ink: Spilsbury's farmyard characters, cows, farmers, hares and chickens, drawn in a rough, scratchy hand and caught mid-mischief across every can.

Brand texture and illustration sheet: tractor-print chevrons with Simon Spilsbury's farmyard charactersThe Somer Valley Brewing can range: Chirp, Cluck, Furrow, Scrum, Oink! and BoltRolling Hills, Furrow, Brook and Bolt cans in the grass

That farmyard texture does the heavy lifting on the packaging. Cans sit on a cream base wrapped in tractor-print chevrons and hay-bale rubbings, each beer with its own character and a name pulled from farm life: Rolling Hills, Furrow, Brook, Bolt, Chirp, Cluck, Oink!, Scrum. The palette is sampled from the fields and hedgerows, Cornflower blue and Kingfisher blue at the top, Nettle green and Barley gold through the middle, down to Tilled soil brown, Charcoal and Full-fat cream. It stretches easily: coasters, tap badges, tees and the Welly pub all carry the same hand-printed logic. The identity took Bronze at the 2026 Brand Impact Awards.

Identity by Supple Studio, with farmyard illustrations by Simon Spilsbury and words by Jim K Davies.