SELO is a modern furniture brand identity by Estúdio BRN BRANDS fusing architectural silhouettes with rich tactile leather goods.

The visual system lifts simple home furniture into fine art. At the heart of the brand identity sits a custom wordmark with a soft curved letter S. Design group Estúdio BRN BRANDS made bold graphic shapes of classic chairs and low sofas. The color set pairs soft sage green with deep burnt clay, stark black, and warm cream. Blueprint line sketches show the exact size of each lounge seat. Clean letter forms give the brand identity a quiet architectural look. Pure geometry brings calm focus to every layout. Soft textures give each shot depth.

Architectural Silhouettes and Furniture Brand Identity

Physical goods carry the brand identity across every client step. Heavy brown leather holds a stamped wordmark across its textured grain surface. Custom vinyl record sleeves use sage green backgrounds to show round coffee table shapes. Sturdy white boxes feature crisp black chair prints and small designer marks. Soft canvas tote bags and motel key tags bring the brand identity into daily home use. High contrast between rich leather and minimal print keeps each piece grounded. Clean grid lines keep each print piece sharp.

The project proves how exact brand identity design links wood craft with modern lifestyle taste. By pairing clean chair shapes with rich paper and leather goods, the studio built a warm design world. It offers clear ideas for designers creating spatial identities and high end furniture lines. Every piece keeps the brand voice direct and refined. Clear grid rules make each catalog page stand out. Explore the complete brand identity project on Behance by Estúdio BRN BRANDS.