Roser Padrés Crafts Tactile System Branding for Mercè 17
Mercè 17 launches a refined architectural identity with strategic branding, combining tactile paper stocks designed by Roser Padrés.
Graphic designer Roser Padrés established a modular branding system that grounds the project's visual direction. The color palette centers on warm sand tones and raw fiber papers, completely avoiding artificial hues. This neutral combination creates a quiet, sophisticated layout across all printed materials. The typography relies on a clean, structural serif typeface with wide letter-spacing. These letters represent traditional stonemasonry details in a contemporary way. By pairing this historic lettering with precise horizontal lines, the composition maintains a strong sense of balance. Every single layout is strictly aligned to a vertical grid system, emphasizing visual order.
A Material Approach to System Branding
This branding system translates its digital structure into physical touchpoints through tactile material decisions. The stationary cards feature deep blind debossing on heavy uncoated chipboard, giving simple typography an tactile quality. The contrast between rough paper fibers and crisp hot-stamped black foil is inspiring. It demonstrates how editorial restraint can feel luxurious without relying on complex color work. The packaging wraps use minimal layouts and raw string closures, prioritizing layout grid alignments over decorative illustrations. This physical direction makes the visual assets feel solid and cohesive.
Ultimately, the branding simplifies how clients engage with the architectural platform. The designer successfully created a layout that feels professional and refined. The clean grid system ensures that portfolio sheets remain functional and readable at a glance. This layout choice makes the editorial pieces a reliable visual tool. This project shows how strategic minimalism can modernize corporate identities. For more details on the visual identity, see more on Roser Padrés' portfolio. The design brings standard corporate assets to life.
