Lundgren+Lindqvist repurposes press make-ready sheets into an inventive poster design series celebrating circular print craft.

Book printing always creates paper waste. Presses run test sheets to balance ink flow and check color fit before printing starts. During press runs for the Polestar 4 Design Book at GBGT Box in Gothenburg, Lundgren+Lindqvist saw these test sheets pile up. The team chose to rescue the scrap paper rather than send it to the recycling bin. They turned the discarded stock into a limited poster design series. Each print uses real make-ready sheets from the press floor. Layers of car photos, chassis parts, and press marks mix across the page. Because each sheet served to test the press, no two prints look alike. The sheets capture real press variations, faint ink runs, and tonal shifts. This project gives industrial print scrap a fresh life.

Circular Printmaking and Poster Design

To unite the chaotic paper sheets, Lundgren+Lindqvist added bold black type on top. The studio printed large headlines across the test pages: "Action. Drama. Comedy. Suspense. Suspension. And one or two surprises." The words bring film-like rhythm to the salvaged paper. Below the main headline, smaller text lists key book details. Clean colophon lines note the ISBN number, copyright lines, and print credits. A small counter marks each print in the run of 138 copies. The type sits right over color test bars and trim marks. This disciplined poster design grid creates clear order over loose photo fragments. The contrast between bold type and random press ink makes each print stand out.

Material choices drive the strength of the series. Lundgren+Lindqvist printed the posters on five paper stocks from the original book. Viewers can feel rough uncoated stock, smooth art paper, and deep blue sheets. Press marks, cyan test bars, and ink bleeds show through the paper face. This tactile focus matches Polestar’s work with recycled parts in electric cars. The studio treats press marks as signs of genuine craft rather than print flaws. Staff hung the prints at Polestar headquarters in Gothenburg and gave copies to book buyers. This focused poster design proves that green print thinking starts right on the press floor.

See more from Lundgren+Lindqvist on Behance.