Mariane Farias crafts a minimalist brand identity for Montreal Architecture, translating circular window facades into tactile yellow stationery.

Montreal Arquitetura is an architecture studio based in Montreal, Canada. Their physical structures frequently feature large circular window apertures as a signature spatial element. Designer Mariane Farias used this structural trademark as the cornerstone for a new brand identity. A circular emblem houses silhouette cuts that evoke angular building corners. Precise vector nodes and 45-degree angles define each stylized rooftop contour. By framing three horizontal bars within a pure circle, the mark mirrors daylight passing through concrete. Bright canary yellow pairs with deep black and light grey paper. The clean high-contrast palette establishes a confident modern voice across all studio touchpoints.

Circular Apertures and Tactile Brand Identity

The brand identity shines brightest across its physical print collateral. Yellow presentation boxes feature custom circular die-cut perforations that mimic building facades. Thick business cards carry blind debossed logos and crisp sans-serif typography on textured yellow cardstock. Heavy black envelopes incorporate bright yellow pull-strip zipper tears. They reveal letters with mechanical precision. Edge-painted black paper stocks pair with white grid patterns on folded flaps. Architectural monographs feature exposed Swiss Smyth-sewn binding with yellow thread along the spine. These tactile details turn routine office collateral into a direct extension of the studio architecture.

Beyond the printed desk set, the visual system adapts across physical and digital formats. Blueprint mailing tubes use screenprinted graphics on kraft cardboard cylinders. Black cotton tote bags feature bright yellow straps for active site visits. Dot matrix grid patterns repeat across letterhead watermarks, referencing structural layout grids and floorplan modularity. Mariane Farias demonstrates how a focused brand identity can translate architectural volume into tangible graphic form. The resulting system balances brutalist weight with airy modernism across every client touchpoint.

Explore the complete project and design collateral on Mariane Farias.