Modystka is a tactile storefront branding project by Patryk Skoczylas and Traffic Design featuring custom metal signage and type.

Created by Patryk Skoczylas and Traffic Design, Modystka celebrates local craft through street branding. The work updates an old hat shop in Gdynia. The design team built custom metal letters and clean window signs. This store branding system brings order to the front facade while honoring history. The letters use balanced shapes and simple cuts. White metal parts stand out against dark wood frames. The layout gives the small shop a proud look. Passersby can read the new shop name from down the block. It also makes the entrance warm and easy to find from the street.

Tactile Metal Signage and Storefront Branding

The visual system pairs clean line art with real physical craft. The custom mark takes cues from classic hat blocks and sewing tools. Real metal signs and workshop photos show how the branding works on raw steel and glass. Clear label tags and plan grids frame the project shots. By showing real shop fixtures, the case study highlights true design rules. The metal work is clean and sharp. This method makes the identity feel calm, fresh, and grounded in the city.

A simple grid links the shop sign with print items like cards and bags. Bold black and white letters ground the street view on every corner. This honest approach to shop branding shows how graphic design can help small urban spots. The project proves that simple rules and good metal craft build a lasting mark. The clean signs look great during the day and under street lights at night. Explore the full case study on Behance by Patryk Skoczylas and Traffic Design.