Minimalist branding for Otra Cosecha Pisco by Miguel Estela

Otra Cosecha challenge the traditional visual conservatism of the pisco category with a bold, high-contrast branding identity system.

Designed by art directors Camila Canova and Ayrton Sanchez under the creative direction of Miguel Estela, the project translates heritage into a contemporary graphic manifesto. A saturated mustard yellow paired with solid black forms the foundation. The branding system abandons classic ornaments for raw, high-impact layouts that stand out on retail shelves. The color contrast creates immediate shelf presence. This approach highlights the product origin while introducing a clean, minimalist aesthetic to the market. The final layout feels simple, yet holds real structure. The team avoids classic clichés and uses raw shapes instead. This choice gives the product a very modern shelf look. It shows how bold branding decisions can define a product in a traditional category.

A fluid typographic approach to pisco branding

The packaging is driven by experimental, fluid lettering that mimics the liquid structure of the distillate. This custom typography stretches and deforms across the label, mirroring the fluid nature of the spirit. Thick black ink sits on textured yellow paper, creating a tactile contrast that speaks to the premium vintage batch within. The brand name itself comes from a popular Peruvian expression for something that far surpasses its usual standard. The team built a distinctive identity through these details. This new visual style changes how consumers perceive traditional spirits in the region. The design shows how regional heritage can evolve. By deconstructing the traditional bottle design, Miguel Estela establishes a contemporary visual language. The resulting design makes this spirits branding project a reference point for packaging innovators. It is a proof that origin and modern minimalism can coexist without losing cultural authenticity.