LOFI THREADS rebranding by Anna Merkulova: What if nostalgia could look modern?, a app interface design project.

Unpolished streetwear textures meet a refined, high-end aesthetic. Anna Merkulova balances the brand's original quiet rebellion with a cleaner visual language for a more style-conscious audience. The rebrand focuses on a specific tension: maintaining the warmth of lofi hip-hop rhythms while introducing a polished structure to the app interface design. This shift moves away from raw grit toward a more sophisticated, elevated identity.

Refining the app interface design

Anna Merkulova integrates handwritten elements and organic illustrations into the updated brand system. The work features textured post-it notes, sketches, and loose handwriting that contrast against a structured layout. By layering cartoon-style drawings with clean typography, the designer keeps the 2021 nostalgic roots present within the new app interface design. Each frame, from book-like layouts to letter-based graphics, reinforces a sense of warmth through tactile, unpolished details paired with modern spacing.

See the full project by Anna Merkulova on Behance.

LOFI THREADS rebranding hero shot — app interface design by Anna MerkulovaLOFI THREADS rebranding detail view — app interface design by Anna MerkulovaLOFI THREADS rebranding system overview — app interface design by Anna MerkulovaLOFI THREADS rebranding composition detail — app interface design by Anna MerkulovaLOFI THREADS rebranding alternate view — app interface design by Anna MerkulovaLOFI THREADS rebranding application detail — app interface design by Anna MerkulovaLOFI THREADS rebranding context shot — app interface design by Anna MerkulovaLOFI THREADS rebranding closing detail — app interface design by Anna Merkulova