AQUELE creates a clean brand visual identity for LAND38, pairing Swiss type with blind debossed print cards and box sets.

Led by art head Mari Hauers with Leticia Pegoli and Clara Abreu at AQUELE, the work builds a full brand system for an interior studio. The team anchors this brand visual identity in Swiss type rules. Setting Helvetica Neue across strict lines brings order to each page, sign, and card. The core mark uses clean letterforms with a raised number lockup. A five-tone scheme mixes deep black and slate gray with soft off-white, light gray, and a bright sun ochre accent tone. Each shade links directly to raw build stones, clays, and woods.

Brand visual identity and architectural collaterals

The layout uses open white space to let room shapes take center stage. Clean grid lines in the logo blueprint reflect the studio's craft in space design. Every font size serves a clear job. On project folders and spec sheets, neat text sits in clean columns. High contrast between bold headings and light body lines gives the print sheets a strong sense of weight and calm balance. Large margins frame small blocks of text to create a quiet mood across all printed folios and binders.

The physical pieces turn this graphic style into tactile print items. Heavy raw kraft board, blind stamp marks, and die-cut card sleeves add real depth to note cards and client packs. Thick project books feature dark spine wraps that hold clean project views and floor plans. The full brand visual identity brings architectural care to every touchpoint. This brand visual identity links spatial craft with pure print design. See more from this case study on Behance by AQUELE ESTÚDIO CRIATIVO.