Uoi Studio rebuilt Italian skincare brand Skin First end to end: clinical white labels, pastel color-coded lines, precise spec-block typography.

The tension here is between the clinic and the bathroom shelf. Uoi keeps every label white and disciplined, then lets color do the talking in small, confident doses: pastel cap bands and carton accents, lilac for the eye line, orange for the peel, mint for the purifying range, sky blue for barrier care. Product names sit in title case beside giant numerals like the SPF 50 lockup, and the macro droplet shots on saturated color backdrops give the whole system a tactile warmth that keeps it from ever feeling cold.

Skin First: The System Behind the Packaging

The typographic voice is a study in restraint. SKIN FIRST is set as a tracked grotesque wordmark with a vertical separator, always small and always in the same place. Product names use a softer humanist sans in title case, pairing Italian names with their English translations side by side. Below them, the spec blocks run in two tight columns: KEY INGREDIENTS and KEY EFFECTS, hairline-ruled, bilingual, each active listed at full INCI precision. The palette board catalogs every accent with hex and Pantone values, which tells you this system was engineered, not styled.

The packaging family covers the full shelf: tubes, an amber glass dropper, pump bottles, and folding cartons, all carrying the same white field and color-coded accents. Secondary packaging extends the pastel coding to shipping cartons, and the before/after board shows the old system morphing into the new one in a single frame. Uoi's scope board is honest about the scale: visual identity, packaging, art direction, and a digital restyle, every piece pulled into one consistent language from dieline to social post. Nothing on the shelf looks borrowed from anyone else.

See more from Uoi Studio on Behance.