Two Times Elliott created a bold branding design for Artah, pairing clinical credibility with sharp typography and retail packaging.

Nutritionist Rhian Stephenson founded Artah in 2021 to bring clinical depth to metabolic health. Most supplement lines rely on generic medical tropes or extreme wellness claims. As a certified B Corp running independent clinical trials, Artah needed an identity to match its scientific rigor. The brand was moving from online sales into major UK retail across Boots stores. Two Times Elliott rebuilt the identity around a clear truth: feels good, to feel good. Daily nutrition should feel like an empowering reward rather than an exhausting chore. The design team introduced a visual language full of life and graphic clarity. Stark monochrome palettes build immediate shelf impact. Dark matte jars and clean white cartons replace cold pharmacy aesthetics, turning clinical rigor into a joyful daily habit.

Clinical Credibility and Retail Branding Design

Disciplined typography anchors the entire branding design. Two Times Elliott paired a high-contrast serif with a neutral grotesque font. The main Artah logotype features sharp triangular serifs, carved stroke ends, and chiseled inner facets. Its upright proportions feel stable on physical boxes and digital screens alike. Product titles like Biome Restore and Enhanced Synbiotic use clean sans-serif capitals above thin divider lines. Strict grid rules arrange active dosages, capsule counts, and live bacterial strain counts into neat blocks. The crisp text cuts through visual clutter on crowded pharmacy shelves. Shoppers can scan ingredients quickly and grasp the health science behind each formula.

Tactile print choices ground the branding design in physical reality. Daily capsules come in matte black pouches with airtight zip seals and wide jars with glossy black caps. Outer retail cartons use thick white paperboard. Raised glossy embossed letters create a sharp relief that catches soft light. This surface finish feels substantial in the hand and rewards closer inspection. The brand system also scales across street posters and responsive digital pages. Urban billboards set serif headlines against candid portraits on weathered stone walls. Two Times Elliott unites clinical rigor with fine material craft, preparing Artah for rapid global expansion.

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