Explore the complete HITO brand identity design on Behance. Discover the inspiration, logo concept, typography, and visual assets created for this unique branding project.

Iteration serves as the core logic for this visual system. La Libertad Studio developed the identity to act as a specialized business unit within Andres Alonso Architecture Studio focused on habitational experimentation. Instead of static logos, the brand relies on movement and constant transformation to reflect its mission. This approach moves away from traditional branding by treating every graphic element as an evolving prototype rather than a finished product.

Iterative logic in architecture design

La Libertad Studio built this identity around the concept of experimentation for Hito, a unit tasked with solving future habitational problems through trial and error. The visual language utilizes motion to represent constant change, mirroring the process of prototyping new ideas. By focusing on iteration as a primary driver, the branding aligns closely with the practical complexities found in modern architecture design workflows.

See the full project by La Libertad Studio on Behance.

HITO® · Branding hero shot — architecture design by La Libertad StudioHITO® · Branding system overview — architecture design by La Libertad StudioHITO® · Branding composition detail — architecture design by La Libertad StudioHITO® · Branding alternate view — architecture design by La Libertad StudioHITO® · Branding application detail — architecture design by La Libertad StudioHITO® · Branding context shot — architecture design by La Libertad StudioHITO® · Branding closing detail — architecture design by La Libertad Studio