Deadpony Studio Brand Identity Design by Anna Matevosian

Anna Matevosian's brand identity design for Deadpony Studio: a heavy grotesque wordmark, six raw primary colors, and a crude horse mascot for the street.

The wordmark 'deadpony©' sits in black Helvetica Black weight at display scale — then a single blue-filled circle breaks the lockup around the copyright symbol, the only chromatic accent in an otherwise all-black logotype. The brand identity design system runs on six pure primaries: white, black, yellow (#F5C800), blue (#2979FF), red (#E8000D), and green (#00A651) — no pastels, no neutrals beyond pure black and white. The cartoon horse mascot works in flat yellow fill with thick black outlines and a cap, drawn deliberately crude so it reproduces cleanly as a sticker.

Deadpony Studio Brand Identity Design Hits the Street

Matevosian deploys this brand identity design as guerrilla material — wheat-paste posters on bill-posting walls, horse mascot totes in red and blue, oversized tees with chunky inline DEAD PONY STUDIO lettering overlaid on a real horse photograph. The tagline ‘No Boring Ideas’ is structural logic: every touchpoint looks engineered for a utility pole, not a mood board. For a brand identity design built around irreverence, it is exactly that.

See the full project by Anna Matevosian on Behance.