Branding for Ellis Butchers by Studio Blackburn

Studio Blackburn designs a dual-identity visual system and sustainable branding layout for butcher business Ellis Butchers.

Founder Nick Ellis acquired two distinct shop locations in Blackheath Village and Blackheath Standard. The core challenge was to build a cohesive parent brand that serves different local audiences. Studio Blackburn develops a multifaceted architecture strategy to manage the dual personalities. This branding approach grounds the ethical whole-carcass business with clear, structured layouts. For the historic Village shop, the team focuses on tradition. They use a classic logotype, traditional tiles, and a sophisticated green color palette. These design decisions honor the shop's century-long legacy.

Dual-identity shop concepts and sustainable branding touchpoints

For the Standard location, the designers built a modern twist. This youthful identity uses bold typography and striking orange accents. A cast of meat characters led by 'Meat Ellis' forms the heart of the brand. These illustrations bring warmth and humor across various touchpoints. The stationery set includes shopping bags, business cards, and product tags. This layout strategy ensures a cohesive look for the packaging systems. It transforms a classic trade into an innovative culinary world. Digital branding matches the physical spaces with social-first aesthetics. This athletic and fresh aesthetic captures consumer attention quickly. The retail packaging looks modern.

The identity succeeds because it balances classic heritage with modern playfulness. By focusing on typography, the studio builds a consistent branding language. This work highlights how traditional trades can connect with new communities. It proves that flexible frameworks are highly effective for multi-site retail. The studio presents a cohesive look for the sustainable business. It shows a clear understanding of retail communication today. The visual rules ensure consistent presentation across all media. See more work from the creators on Studio Blackburn.