Studio Blackburn designed the identity for Culture House Sunderland around a rotating C&H monogram that clicks into a house silhouette.

The strongest move is the container itself. A heavy black house shape sits on saturated red, and inside that geometry the whole identity lives: the C&H monogram, frames for community photography, panels for wayfinding, type locked to the house's edges. The palette runs hot and cold in the same breath, crimson banners beside sky-blue passes and inky black merch. Every color field is flat and uncompromising, which lets the black mark read at any distance, from a lamppost banner down to the barcode on a library card.

The Culture House Sunderland brand system

Against the big graphic shapes, the type system stays blunt and plainspoken. The studio set the wordmark in a tight grotesque, "CultureHouse Sunderland" stacked like an address, with no ceremony around it. At architectural scale it spans entire glass walls in white, the letterforms large enough that individual strokes read as structure rather than text. The monogram does the heavy lifting at small sizes: a squared C interlocked with an H, drawn on the same geometry as the house, so the mark can rotate between the two forms without losing its logic.

The case earns its confidence in the artifacts. Lamppost banners give the house civic scale against Sunderland's stone architecture, screens carry animated-type frames built on the same house geometry, and the printed pieces stay dead simple: a blue library pass with one giant mark over a barcode, a black tote with the white house panel riding across it. No gradients, no textures, no decoration beyond the system itself. The color does the shouting while the type does the talking.

See more from Studio Blackburn on their website.