Branding for BAFWEEK SS26 by Ezequiel Cafaro & Sergio Langellotti
Ezequiel Cafaro and Sergio Langellotti designs a flexible visual identity and vibrant branding system for Buenos Aires Fashion Week SS26.
The campaign system handles multiple designer identities under a single visual style. Ezequiel Cafaro Studio and Sergio Langellotti developed a living language. This branding layout shifts according to the specific medium or audience. The challenge lies in containment, balancing diverse proposal styles while maintaining brand recognition. The designers solve this by superimposing color shapes. Subtractive ink mixing creates a bold color palette. Repetition of these colored letterforms yields patterns that feel dynamic and open. The layout remains clean, framing the fashion photography. Bold typography balances the organic shapes, providing structural grounding.
Subtractive ink overlay and flexible branding structures
Color serves as the primary visual tool in this campaign. The designers experiment with transparency to construct new color fields. Overlapping inks produce unexpected hues, communicating a sense of energy. This branding technique connects the digital assets with physical street posters. The stationery elements and event tickets repeat these colored shapes. The visual grid keeps the diverse content organized. Every touchpoint displays a cohesive weight, from the large billboard to the small entry pass. The photography shows models in motion, matching the kinetic energy of the design system. It establishes a strong fashion connection.
The identity succeeds because it functions as an adaptable visual system. By using overlapping colors, the studio creates a modern branding language. This work highlights how color overlay can build a recognizable parent brand. The studio proves that dynamic systems are highly effective for large scale events. It sets a new standard for fashion communication. The grid rules provide consistent application. The resulting campaign feels energetic and unified. See more design projects on Ezequiel Cafaro Studio and Follow Sergio Langellotti on Instagram.
