Bord Restaurant Visual Identity and Web Branding

Alex Voss explores Bord, a Stockholm restaurant branding system by Several studio featuring electric blue and serif type.

Stockholm agency Several designed the brand look for Bord, a new dining spot run by chef Joel Aronsson. Standard restaurant logos often rely on plain craft style. Here, the branding pairs an intense electric blue field with refined serif type. The main wordmark relies on high-contrast strokes that look sharp on screens and physical signs. A glossy blue door plaque mounts on plaster walls. It sets a clean tone at the entrance. The rich blue hue anchors the brand across physical items. Clean page space gives each letter room to breathe on dark backgrounds.

Electric Blue Typography and Restaurant Branding

The print set extends the sharp tone set into clean paper items. Business cards show centered text set in blue serif type on off-white paper stock with crisp crop marks. Brushed steel tables contrast with flat card proofs, grounding the brand in raw room textures. The digital branding system mirrors this restraint on web screens, using a clean blue field and simple reservation buttons. Clear type order guides guests through menu details without noise. Simple grid lines frame each printed element with solid visual balance and clear weight.

The project shows how simple design choices build memorable brand presence. By pairing electric blue fields with crisp serif type across print and web formats, the studio creates a distinct identity. The work shows how targeted branding elements support dining rooms without extra decorative clutter. Neat graphic choices keep every physical artifact legible in use. Each design choice reflects clear focus and quiet strength. To explore full project details and web layouts, visit the Several studio portfolio.