Bold Retro Branding for Wana Confectionary

Ulysses Design Co develops a playful branding system for Wana sweet packaging, using bold drawings, high-contrast boxes, and packaging details.

The branding system uses a custom logo with huge character art. Ulysses Design Co avoids quiet candy colors. They choose a mix of bright orange, deep brown, and warm cream. Heavy black lines draw the custom mascot characters, giving the boxes a clean cartoon look. The type style contrasts thick, round letters with clean, small text. This graphic branding plan creates strong shelf presence, turning the sweets into toys. The page layout uses wide margins and clear space. This lets the art dominate the front of the pack. Each flavor uses a new color mix, making a clear system across the whole shop line.

A Retro Twist on Confectionary Branding

The print setup relies on soft paper with a smooth matte finish. Ulysses Design Co applies the branding to paper boxes, metal tins, and small stickers. This builds a fun tactile experience. Perfect balance is achieved by placing complex drawings on clean backgrounds. This choice keeps the boxes from feeling too busy. The entire packaging design feels extremely tangible, tactile, and real. By treating each box as a canvas, the team connects commercial food packs with modern art toy culture.

This project shows how simple drawings can define a modern food branding system without using stale layouts. The studio builds a fun story around the candy. This makes a world that buyers want to play with. This branding plan turns simple shop packaging into a fun brand experience. It shows that commercial design work can still feel very personal, unique, and artistic. See the complete work on the [Ulysses Design Co](https://www.ulyssesdesignco.com) website.