ARTSBY EMDE Crafts Bold Coffee Branding for THOSE GUYS CAFE
THOSE GUYS CAFE launches a bold coffee identity with strategic branding, combining forest green packaging designed by ARTSBY EMDE.
Design agency ARTSBY EMDE established a modular branding system that grounds the cafe's visual direction. The color palette pairs deep forest green paper stocks with warm terracotta cream typographic accents. This contrast creates a high-contrast layout across all cup sleeves and takeaway bags. The typography relies on a heavy display serif typeface, balancing vintage coffee culture with modern layout grids. By pairing these precise digital letters with custom mascot illustrations, the composition maintains a strong sense of tension. Every single layout asset is strictly aligned to a vertical grid system, emphasizing structural order and visual hierarchy. This prevents layouts from looking chaotic.
Tactile Hospitality in Cafe Branding
This branding system translates its digital grid structures into physical touchpoints through tactile paper material decisions. The coffee cups feature heavy corrugated sleeves and custom stampings, giving simple typographic layouts a tactile quality. The contrast between matte paper stocks and crisp screen-printed lettering is inspiring. It highlights how consumer graphics can feel authentic without relying on complex decorative patterns. The menu boards and window vinyls prioritize generous whitespace and clean grid structures. This physical direction makes the visual assets feel cohesive.
Ultimately, the branding simplifies how coffee lovers experience daily specialty menus. The design team successfully created a layout that feels professional and contemporary. The clean grid system ensures that beverage pricing remains legible at a glance. This layout choice makes the editorial pieces a reliable visual tool. This project shows how strategic minimalism can modernize corporate utility labels. For more details on the visual identity, see more on ARTSBY EMDE's portfolio. The design brings standard cafe assets to life.
